Sustainability and Italian tradition: Pomì presents new products in the USA
From June 23 to 25 at the 68th edition of the Summer Fancy Food in New York
Pomì, the renowned brand of Casalasco SpA, will be among the key players at the 68th edition of the Summer Fancy Food, which will be held in New York from June 23 to 25. This year, the focus is on the launch of the new packaging, featuring a modern and appealing design that successfully debuted in the United States at the beginning of 2024. The Fancy Food therefore provides the ideal platform to showcase this innovation.
The main Pomì-branded products that Casalasco will highlight at Fancy Food are the new Pomì Strained (passata) and Pomì Chopped (polpa) in the 38.8oz (1,100 gram) Family Pack, along with Pomì Tomato Passata, which already won the prestigious Sofy Awards in 2023, an award presented by the Specialty Food Association, a partner of the Fancy Food organizers.
Certified quality and the exclusive use of 100% Italian tomatoes grown by its members, guaranteeing origin and authenticity, are the brand's core values, bringing the true taste of Italy to consumers' tables worldwide.
«Environmental sustainability is at the heart of our mission – the company emphasizes – Our product portfolio stands out for its predominant use of cardboard packaging, a natural and renewable resource. This choice significantly reduces our environmental impact in terms of CO2 emissions, reaffirming our commitment to a greener future. Furthermore, our packaging is 100% recyclable and designed to ensure maximum convenience for consumers».
In the United States, the Pomì brand is exclusively marketed and distributed by Pomi USA Inc., a company founded in 2009 and wholly owned by the Casalasco Group. Currently, the brand is available in over 20,000 retail locations, particularly in the New York City Tri-state area (New York, New Jersey, and Connecticut), Florida, South Carolina, and on the West Coast.
