Innovation Center
Inaugurated on 13 November 2025, it is a hub dedicated to excellence, which promotes research, development and innovation in Italian agri-food processes and products
The building, originally used as a warehouse, is located next to the office building of our production site in Fontanellato and offers a contemporary interpretation of the architectural elements of the farmhouses of the Po Valley, combining traditional materials and modern technologies in a balance between memory and innovation.
The energy improvements and the renaturalization of outdoor areas demonstrate a cultural approach of responsibility towards future generations.
With an area of about 1,000 m², the Innovation Center is a workplace designed to foster collaboration. Inside there is a laboratory and an experimental kitchen, the beating heart of the structure, where new recipes are developed and product solutions tested before being presented to visitors in the spectacular tasting room.
There is also a multifunctional auditorium for meetings, events and training activities, as well as offices and common areas designed to promote well-being and creativity.
From the sensory archive to Marianna Tomaselli's mural, to the park inspired by the Po Valley countryside: every element of the Innovation Center is designed to tell who we are, with all our senses.
A key identity element within the Innovation Center is the Sensory Archive: an immersive environment designed to transmit, through visual, sound and olfactory stimuli, the history and values that guide our Group, creating an emotional and participatory experience.
Art becomes an integral part of the structure thanks to the mural-poster created by the artist Marianna Tomaselli, who tells the Casalasco world with a contemporary language. The work is spread over two floors and welcomes visitors in a surprising and inspiring environment. It's not just a decorative element: it represents a poetic and visual synthesis of our values.
The redevelopment of the outdoor areas places the building in a park designed like a contemporary hortus conclusus that recalls the Po Valley countryside: vegetable gardens with native food plants, a greenhouse and relaxation areas designed to promote relationships and well-being. In this context, greenery becomes not only a landscape element, but a concrete metaphor for the sustainability strategy that guides the company philosophy
The Casalasco Innovation Center plays a decisive role both in differentiating our business and our offer and in stimulating relationships between people. For us it is:
An iconic element of modernity and proactivity, in which the tradition of our agricultural origin is combined with a cutting-edge industrial path and the innovative tailor-made solutions in terms of recipes and packs that we design for our customers from all over the world in the Private Label and Co-packing sector and for our brands.
A new experience that offers the opportunity to immerse ourselves in our vision of an integrated supply chain, of sustainability and of the future of the agri-food sector and of Made in Italy.
A place of research, creativity and encounter where our R&D team can discuss and create new projects, but also a technical and commercial reference point for stakeholders interested in sharing the Casalasco project in its most futuristic form, as well as a meeting place for our community.
