Pomì refreshes its logo and packaging

Pomì, the 100% Italian tomato pulp and passata brand, is launching in early 2023 with a complete rebranding to mark its 40th anniversary, which includes a new logo, new packaging, and a refreshed design system starting with the Italian market.
Born in the early 1980s in the province of Parma, in the heart of Italy's food valley, Pomì immediately stood out for its innovative capacity with a cardboard pack, unique for this type of product, which brought it to tables worldwide.

Today, the brand is ready to write a new chapter in its history, characterized by the core elements of its philosophy: 100% Italian supply chain, high quality, and environmental sustainability.
Building on an iconic past, marked by boldness and innovation, Pomì looks to the future, reappearing on shelves as an icon, a true status symbol in Italian kitchens.
The packaging, designed by creative agency Saatchi & Saatchi (Publicis Groupe), features a simplified yet direct and high-impact layout to create a contemporary style while retaining elements from the past, where the immortal claim "Either this way. Or Pomì." is central and an absolute synthesis of Pomì's unique and inimitable way of making tomato products.

The logo also becomes minimalist, losing its shadow and green accent. The aim of this initiative is to refresh the brand's reputation, connecting not only with today's purchasing decision-makers but also captivating a younger target audience, future consumers.
«The company has undertaken this significant rebranding - states Fabrizio Fichera, the company's Marketing and Business Development Director - to make Pomì even more iconic, contemporary, and appealing to consumers of yesterday and today. With this initiative, we reaffirm the brand's distinctive positioning, its all-Italian quality, and its commitment to sustainability.".

The new packaging will be available on Italian shelves starting from February 2023.