De Rica's Debut in Germany

The promotional activities of the Casalasco Tomato Consortium are relentless, and after being a protagonist in more than ten national and international events since the beginning of the year, it is now ready to participate in Anuga the fair which, with its 160,000 visitors and over 7,400 exhibitors from five continents, is recognized as the largest and most important in the world for the food & beverage sector.

The event is scheduled from October 7th to 11th in Cologne, and will be the Casalasco Consortium's first official appearance with De Rica branded products after the recent acquisition.

The products from the De Rica Export range will be presented internationally to start generating interest in the new management by the Casalasco Consortium and strengthen commercial relationships for this renowned brand.

Casalasco will also, with the Pomito brand (a variation of the Pomì range for Austria and Germany), is already one of the main players in the German market with over 5,000 tons of chopped tomatoes, purees, and ready-made sauces, achieving a double-digit growth in 2016. Thanks to widespread distribution in all major German chains Pomito is recognized by consumers as 100% Italian, high-quality tomato.

We look forward to seeing you at Hall 11.2 Stand B31